Digital Campaign for Made
Made Institute is a fashion design school in Philadelphia. For their upcoming design cohort I directed and produced a video highlighting alumni designers.
Social Media
There is a huge difference between using social media and utilizing social media. Creating content that is relevant to your audience takes attention to detail. While many opt for one-size-fits-all templates for the sake of ease, this approach can ultimately turn away your audience. I firmly believe that treating social media with as much, if not more, intention as your website is crucial. I can help you create marketing strategies for different platforms such as Instagram, Facebook, or LinkedIn.
Facebook Management for AAMP Museum
The African American Museum in Philadelphia is one of the first of its kind. I helped them create a social media strategy in order to engage the community.
Thought Leadership Dawn Holden Woods
Dawn Woods Holden is the CEO of Generative Consulting Partners, a consulting firm for leaders in the social sector. Dawn wanted help posting consistently on LinkedIn.
Press
Companies often get so caught up in their own mission that they forget the public needs to be informed. Press releases and media advisories are an excellent way to spread awareness of new, noteworthy, or exciting developments. In my experience, local publications are enthusiastic about covering events within their city or state. Whether it's a small brand like Edaalia or a nationally recognized one like the American Heart Association, I have consistently achieved success in generating media buzz.
Armenian Weekly
Edaalia is an independent brand produced in Armenia that premiered its first collection at a fashion show in Philadelphia. Before the launch, the brand aimed to capture the attention of Armenians in the US, seeking to raise awareness and garner support. To achieve this, I reached out to Armenian-focused news outlets.
American Heart Association
The American Heart Association in Philadelphia wanted to inform the press about their award ceremony, so I created a press release focusing on one of their most generous donors.